IPTV is becoming more and more popular among cable and telco operators as demand for it is growing very rapidly. IPTV not only provides better advertising solution for the cable operators, it makes it easier for cable operators to be more innovative on pay-TV services. IPTV leverages the IP network to deliver video content to TV viewers using set-top-box, and providing picture quality services.
According to a new research by Gartner, reported on September 25, 2008, the worldwide subscription to IPTV is growing rapidly. Gartner projects the IPTV subscripers will reach 19.6 millions by end of 2008, an increas of 64.1% from 12 millions in 2007.
Worldwide IPTV revenues are projected to total US$ 4.5bn in 2008, an increase of 93.5% from an estimated US$ 2.3bn last year, and go on to reach US$ 19bn in 2012. Approximately 1.1% of households worldwide are expected to subscribe to IPTV services in 2008, and Gartner predicts that global penetration will reach 2.8% by the end of 2012.
One of the reasons for this rapid demand is that the consumer video consumption is increasingly big time.
Portal-based Internet video providers such as YouTube and Joost and over-the-top video providers like Amazon's Video on Demand are also presenting competition for IPTV operators, with some developing their own combined set-top box and video download service, like Netflix and Blockbuster.
Western Europe is found to be the region with the largest number of IPTV subscribers. North America, on the other hand, is identified as the largest market for IPTV revenue.
About me:
bruce atlasi is a professional computer engineer, skilled in telecomm and datacomm technologies and architecture. He has diverse working experience with many telecomm start-ups and fortune 100 companies, including Cisco Systems, IBM, and Siemens. He regularly blogs on About Hi-Tech site.
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1 comment:
That, in principle, could mean telcos then would have as much as 60 percent share of video service customers. iptv subscription
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